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Go online and search for “Energy Drink” on Google and you’ll get about 58,400,000 results. How about walking through any health store, your local grocery store, convenience store or gas station, even your local pharmacy you’re going to see at least one shelves filled Energy Drink promising a boost in your energy but they are healthy and can you get the results you are wanting without causing long-term harm to your body. While there are a few that come close to being all natural and healthy for you many of them FALL SHORT and odds are have the same ingredients that are linked to weight gain, diabetes, jitters and preventative disease.The last half century has seen a steady increase in the incidence and prevalence of diabetes with further increases expected as more chemical processed filled products are introduced into the market. These ingredients are what’s filling our shelves and online products everywhere. You may have a friend who sells one of these products from a Direct Marketing company that claims it is all natural. In this series I will be dissecting the ingredients of these products that I have seen out in the market that be found gyms, health food stores, local grocery stores and gas stations. I am writing these not to bash these products but to help YOU become aware of what’s truly going into those “healthy” alternatives that is highly advertised as a energy drink.
According to market researcher Packaged Facts, the US energy drink/shot market was worth $12.5 billion in 2012 and is predicted to be worth $21.5 billion by 2017.1 However, Packaged Facts also state that energy drinks and shots account for only 3% of nonalcoholic beverage sales,1 and according to BeverageDaily.com, manufacturers are looking for ways to boost sales by increasing consumption among existing users and attracting new consumers.2Surveys have found that 30% to 50% of adolescents and young adults consume energy drinks.3 Energy drink manufacturers that sponsor events often highlight extreme or thrill-seeking sports that appeal to teens and young adults.
I am not a nutritionist or personal trainer, I am coach that has done extensive research on the ingredients of products I was at one time drinking or interested in drinking. But in 2010 when I was diagnosed with an Auto-Immune disease I discovered many of the foods, energy drinks and ingredients I was eating or considering eating were actually the cause of the autoimmune disease coming out of remission and showing it’s ugly face. It didn’t happen over night. It happened over years and years of abuse from these ingredients from products that deemed safe by the FDA but actually can create disorders or worse death. These energy drinks were also adding to my constant weight struggles from my teenage years to my early 40’s and it was time to stop putting such ingredients in my body.
I also don’t want to see more people harming their bodies more than they already have and being taken advantage of my some company that clearly identifies their bottom line of making money as more important than the health of their customers.
- Fructose. The second ingredient is Fructose. But fructose is natural and occurs in all fruits. The American Journal of Clinical Nutrition has performed studies that suggest that fructose contributes to insulin resistance and obesity, depletion of vitamins and minerals, cardiovascular disease, and more. But one thing you must understand is that there are natural occuring fructose in fruits. So an energy drink may have fructose if there is whole fruit in the mix. But one must review the label and if has concentrates of NO whole frutis then it’s common to use processed fructose which is a simple ketonic monosaccharide found in many plants, where it is often bonded to glucose to form the disaccharide sucrose.
- Natural Flavor. The definition of natural flavor under the Code of Federal Regulations is: “the essential oil, oleoresin, essence or extractive, protein hydrolysate, distillate, or any product of roasting, heating or enzymolysis, which contains the flavoring constituents derived from a spice, fruit or fruit juice, vegetable or vegetable juice, edible yeast, herb, bark, bud, root, leaf or similar plant material, meat, seafood, poultry, eggs, dairy products, or fermentation products thereof, whose significant function in food is flavoring rather than nutritional”. http://duffitness.com/natural-flavor/
- Concentrates. Concentrates are made by taking a fruit juice, heating it to a very high temperature and evaporating off the water. This leaves a thick syrup that’s a small proportion of the original volume (as low as 12% with oranges). Of course, this makes it cheaper to ship (less weight). But that’s not the end of it. When the drums of concentrated juice arrive at their destination, water is added back to restore the juice to its original volume. As a general rule, the more processing a food undergoes, the more potential there is for nutrient loss. As such, juice concentrate contains less than fresh juice, due mainly to evaporation and filtration techniques.
- Cyanocobalamin. Cyanocobalamin is a cheap, synthetic chemical made in a laboratory. Cyanocobalamin is basically a cyanide molecule attached to a B12 molecule. It’s virtually impossible for you to find this form in nature. Adults of all ages need 2.4 micrograms a day of vitamin B12; there is no upper tolerable limit for B12 because high doses are considered safe for most people. But there are studies that do show to much B12 can cause problems in the molecular balance in some individuals. Such as itchiness on different body parts and numbness, improper heart functioning, giddiness and regular headaches. Plus, The most serious side effect linked to overtime abuse of this vitamin, is increasing the risk of getting cancer. It Works contains 25mcg of Vitamin B12 but is it getting the majority of the B12 from the cyanocobalamin or in addition from the other ingredients.
- High Sugar content. It Works contains 25g of Sugar. The World Health Organization (WHO) has just announced that it is cutting its recommended sugar intake for adults in half, from the original 10 percent of total daily calories to five percent. For a normal weight adult, that’s about 25 grams, or 6 teaspoons, per day. “We have solid evidence that keeping intake of free sugars to less than 10% of total energy intake reduces the risk of overweight, obesity and tooth decay,” says Dr Francesco Branca, Director of WHO’s Department of Nutrition for Health and Development. The daily recommended for a normal weight adult, that’s about 25 grams, or 6 teaspoons, per day. exceeding your recommended daily sugar intake could lead to obesity, tooth problems, heart disease, and not-so-healthy eating habits.
These 5 ingredients alone were eye openers for me.
I prefer my pre workout energy drink from a powder form added to water called Energize from Beachbody Performance line. Why Energize? Look at the label and you’ll see no concentrates and contains safe ingredients that are scientifically shown to help give you energy without side effects. Here’s a clue.
If so please comment below and I will add more like it. Thank you for stopping by Duffitness, your Beachbody Coach. Not only did Beachbody help me lose weight and live healthier but it’s helped me in all aspects of my life. Thank you for reading, Chris.